Which brands operating in the Australian market are upholding the Privacy by Design Principles in the most meaningful ways?
CyberCX has analysed the digital ‘shopfronts’ of leading Australian consumer brands across 11 industry sectors against the Privacy by Design Principles.
Brands leading the pack for each of the seven Principles were celebrated at the inaugural CyberCX Privacy by Design Awards Dinner held in Sydney on May 5, 2022.
Observations in the Australian Market 2022
Observations in the Australian Market Report is the first edition of the analysis of over 100 top consumer brands operating in Australia and their performance against the 7 Privacy by Design Principles, to uncover what brands are doing to demonstrate excellence in Privacy by Design.
Overall winner
Apple
2022 Top Performer: Australian Corporate
National Australia Bank
2022 Top Performer: Federal Government
Australian Broadcasting Corporation
2022 Top Performer: State Government
Service NSW
Principle 1: Proactive not Reactive; Preventative not Remedial
2022 Top Performer
Apple
Principle 2: Privacy as the Default Setting
2022 Top Performer
Apple
Principle 3: Privacy Embedded into Design
2022 Top Performer
Airbnb
Principle 4: Full Functionality – Positive-Sum, not Zero-Sum
2022 Top Performer
BP
Principle 5: End-to-End Security – Full Lifecycle Protection
2022 Top Performer
Uber Eats
Principle 6: Visibility and Transparency – Keep it Open
2022 Top Performer
Australian Broadcasting Corporation
Principle 7: Respect for User Privacy – Keep it User-Centric
2022 Top Performer
Australian Broadcasting Corporation
Overall winner
Principle 1
Proactive not Reactive; Preventative not Remedial
Principle 2
Privacy as the Default Setting
Principle 3
Privacy Embedded into Design
Principle 4
Full Functionality – Positive-Sum, not Zero-Sum
Principle 5
End-to-End Security – Full Lifecycle Protection
Principle 6
Visibility and Transparency – Keep it Open
Principle 7
Respect for User Privacy – Keep it User-Centric